Campus creators who actually speak student.
Campus Cliques connects brands with handpicked student ambassadors, creators, and micro-influencers across everyday campuses, not just the usual “big name” schools. Authentic, student-led campaigns that drive real reach, conversions, and campus buzz.
Micro-influencer seeding, dorm lobby takeover, and UGC TikTok wave for a national beverage brand looking to win Welcome Week.
Traditional student marketing fails because it doesn't understand student culture.
Traditional Marketing Is Disconnected: Brands Overlook Diverse Student Voices and Don't Hire the Students They Aim to Engage.
The problem
Most campus campaigns are built in boardrooms, not in dorm rooms. They miss how students actually talk, what they care about, and where they hang out.
- • Same few campuses targeted again and again.
- • Low engagement from templated ads and flyers.
- • Student voices ignored or invited in only at the last step.
The Campus Cliques approach
We’re a student-run agency that designs campaigns from inside campus culture. Our network of creators, ambassadors, and club leaders build campaigns that feel like they belong in the feed, not like an ad break.
Scale your brand through the power of student ambassadors.
Connect with the next generation through creators they trust.
What we do for brands
- • Design full-funnel launch plans for specific campuses or regions.
- • Recruit, vet, and manage student ambassadors that match your ideal customer.
- • Brief creators to produce platform-native content on TikTok, Instagram, and Reels.
- • Run on-campus activations: tabling, move-in week drops, club collabs, and more.
Campaign types
Share your goals (installs, signups, sales, attendance) and we’ll reverse-engineer a student-led plan to hit them.
Stop creating content for free and start monetizing your influence.
Join Campus Cliques as a creator or ambassador and turn your campus influence into paid campaigns, brand deals, and real marketing experience for brands you actually like.
Who we’re looking for
- • Student creators on TikTok, IG, or YouTube with 1K+ followers.
- • Campus connectors: RAs, club leaders, peer mentors, athletes.
- • Students who love events, hosting, and building community.
What you get
Apply once, get considered for multiple brand campaigns across the semester.
Our student-led campaigns in action.
We’ve already built active student groups on 100+ campuses across the U.S., giving brands instant access to engaged, diverse, and truly involved students. We’re not just an agency, we’re a community. *Mock campaigns included*
Real student ambassadors. Real campus presence.
Swap these blocks with portraits or candid photos of your ambassadors and creators. This horizontal scroll becomes your ambassador “roster.”
Don't just target your audience, transform them into brand advocates.
Effortless for you, strategic for us, all powered by student creators.
Activation Overview
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1Discovery callWe learn your goals, target campuses, and success metrics (signups, sales, app installs, or awareness).
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2Student-led strategyOur student team builds a campus-first plan with a mix of creators, ambassadors, and in-person touchpoints.
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3Launch & activateWe recruit talent, ship product, brief creators, and run activations on the ground and online.
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4Measure & scaleYou get a clear report on content, reach, and results, plus options to renew, expand, or go always-on.
Why brands stay with us
- • Transparent pricing and straightforward scopes.
- • One point of contact, student team behind the scenes.
- • Campus strategy that can plug into your existing paid media and CRM funnels.
- • Zero “spray and pray,” everything is trackable.
Questions from brands & students, answered.
Brands
Students
Ready to join the Clique?
Choose the path that fits you best. Brands can connect with our student-run team to plan campus campaigns, and students can apply to become part of the Campus Cliques ambassador network.